Partners - Children's Traffic Club Road safety children under seven

The Children’s Traffic Club aims:

Why partner with us?

There has never been a better time to partner with us to address the role that road safety, active travel, sustainable transport, health and social messages plays in the communities we work with.

Our holistic approach working with committed partners and smart collaborations with frontline practitioners, government, strategic stakeholders has greatly contributed to The Children’s Traffic Club’s (CTC) success.

We want to work with partners whose passions and beliefs match our ethos of educating young children on how to be safer and more active and together can:

Have a strategic role in reaching a targeted audience

Provide legitimate licence to operate

Share and align your brands ethos and values

Why invest in The Children’s Traffic Club as part of your Corporate Social Responsibility commitment?

As a corporate, brand, charity or stakeholder, partner with us to speak about the role that road safety, active travel, sustainable transport and health messaging plays in the communities you work with.

By investing in The Children’s Traffic Club, you can:

Drive positive behaviour change

Engage with stakeholders

Communicate your CSR credentials

Involve your employees

There are a number of unique opportunities to get involved:


Affiliate marketing

  • Support and complement your licence to operate
  • Integrate into your corporate social responsivity (CSR) activity
  • Involve and engage your employees
  • Add value in the bidding process aligned to government submissions as part of the social values component

We would welcome hearing from those whose passion and values match our own.


Road Safety and Active Travel Partners

Road Safety Officers, School Travel Advisors and Health Professionals all play an invaluable role in supporting the delivery of CTC as an active travel and road safety education intervention. Your support is vital in promoting the aims and benefits by engaging with and communicating with nurseries, playgroups, childminders and professionals who work with this audience. There are many ways you can support raise awareness with groups that you work with and /or partner with by:

  • Engaging with your local early year’s settings; nursery, playgroups, Sure Start and/or Child Information Centres and promote road safety awareness.
  • Promoting the benefits of active travel and the importance of sustainable travel choices.
  • Seeking opportunities to promote CTC through online/print/editorial/advertorial in local publications Newsletter, Magazines, Websites.
  • Encouraging partnerships via libraries, doctor’s surgeries, faith groups to support CTC.

In areas where CTC has been funded from Central or Local government, we have worked in partnership to reach even the most vulnerable groups through data capture and identify areas where a targeted approach may be needed.


Many of our topics and activities qualify towards achieving accreditation for Modeshift STARS, the national school's awards scheme that has been established to recognise schools and early years settings that have demonstrated excellence in supporting cycling, walking and other forms of sustainable travel.


Working with the Professional Association for Childcare and Early Years (PACEY) has ensured all the programme content are suitable for delivery for early years practitioners and supports children’s learning.

What practitioners say