About us - Children's Traffic Club

About us

The concept of The Children’s Traffic Club (CTC) dates back as far as the 1970s, from Scandinavia. It was trialled and later introduced to the UK in the late 1980’s.

Over decades, the programme has been widely used by public sector road safety organisations and has also attracted sponsorship from the private sector.

Reaching over 3million under 5s and their families over the past 25 years, CTC has evolved overtime, embracing educational and technological developments. It has been the subject of numerous research initiatives, evaluations and pilots, along with continuous testing and monitoring, enabling it to stay effective, relevant, appealing and accessible to children and families from all socio-economic and environmental backgrounds. CTC is proven to be:

Content aligned to the challenge

Specific behaviour change model

Deliverable Welcomed by local communities

Sustainable Intervention built over long term

CTC aims to:

  • Create positive travel ‘habits’ that last a lifetime!
  • Influence children’s long-term behaviour
  • Promote active travel choices like cycling, scooting and walking
  • Indirectly benefit whole family
  • Reduce environmental impact relating to travel choices
  • Inspire, involve and motivate young children
  • Contribute to the reduction of child casualties

Why under 5s?

According to developmental psychology some life habits can be set between the age of 3 to 5 years old – so it’s a vital time to introduce them to road safety and active travel messaging. We need to start influencing their attitudes and behaviour now. Then most importantly, practice what you are learning, when out and about together. You want to teach them now, so they are able to make safer and more active independent journeys, in the future.

Remember, children mirror adult behaviour – be a positive role model!

The first five years of a child’s life Are pivotal to the long-term habits

Inspire young minds through learning Give them the foundation for lifelong success

Active Travel increases independence Teaching them valuable life skills

Impact and heritage

As a result of continuous monitoring and evaluation, CTC remains effective and relevant; for both members and those running CTC in their areas, whether a government organisation, local authority, health board or a corporate/company.

It promotes the use of environmentally sustainable modes of transport and raises awareness about the benefits of walking, scooting and cycling.

Over the years, over 3 million children and their families have benefitted from using CTC as a road safety education learning model to shape attitudes and instil positive behaviours. It also contributes to the reduction of child casualties on UK roads.

Read about our extensive research that has been carried out in the UK for the past 25 years.

Areas of past and current participants.

  • Cambridge
  • Derbyshire
  • East Anglia
  • Herefordshire
  • Kent
  • Lancashire
  • Lincolnshire
  • London
  • Luton & Bedfordshire
  • Norfolk
  • Northampton
  • North Yorkshire
  • Salford 
  • Scotland
  • Sefton
  • Stoke on Trent
  • Wales
  • Worcestershire

Award winning

Prince Michael International Road Safety Awards

  • Premier Award
  • Education and Training Award

Institute of Highways and Transportation Award

  • Atkins Road Safety Award

EVCOM (IVCA) Clarion Award

  • Strategic Communications category

Characters and topics

The picture stories and activities represent a variety of road safety and active travel situations and is split into 6 sections covering 12 important topics.

There are six child characters who introduce the messages and are developed to retain, reinforce and make learning fun. The six child characters represent the main ethnic groups in the UK, and reflect a wide range of cultural and economic backgrounds to allow children to find elements they identify with. To aid learning, memorable balloon characters emphasise a variety of messages to maximise the child’s learning retention.

Learn to stay safer, active, fit and healthy
Learn about vehicles; their size, speed and sound
Learn how to cross and be seen
Learn about streets, pavements and where to walk
Learn about safer crossing places and how to use them
Learn about seatbelts and getting in and out of the car