Why under 5s?
According to developmental psychology some life habits can be set between the age of 3 to 5 years old – so it’s a vital time to introduce them to road safety and active travel messaging. We need to start influencing their attitudes and behaviour now. Then most importantly, practice what you are learning, when out and about together. You want to teach them now, so they are able to make safer and more active independent journeys, in the future.
Remember, children mirror adult behaviour – be a positive role model!
Prince Michael International Road Safety Awards
• Premier Award
• Education and Training Award
Institute of Highways and Transportation Award
• Atkins Road Safety Award
EVCOM (IVCA) Clarion Award
• Strategic Communications category
Characters and topics
The picture stories and activities represent a variety of road safety and active travel situations and is split into 6 sections covering 12 important topics.
There are six child characters who introduce the messages and are developed to retain, reinforce and make learning fun. The six child characters represent the main ethnic groups in the UK, and reflect a wide range of cultural and economic backgrounds to allow children to find elements they identify with. To aid learning, memorable balloon characters emphasise a variety of messages to maximise the child’s learning retention.