The road safety problem

Road Safety is an epidemic that kills an estimated 1.3 million people each year globally and injures 50 million more. If these trends continue, road traffic injuries are projected to kill more people than HIV/AIDS by 2030.

Did you know in the UK?

  • Over 25,000 people were killed or seriously injured in road crashes in 2011. This is the highest its been since 1994!
  • Last year, 2,412 children were killed or seriously injured on Britain’s roads.
  • Most of these casualties occurred whilst the child was out walking or cycling.  Over 1,600 child pedestrians were killed or seriously injured.
  • 336 children were killed or seriously injured whilst travelling in vehicles in 2011. The proper use of child car restraints could have prevented these from happening.
  • According to research from a leading motor vehicle manufacturer, a forward facing child seat provides around 80% better protection than if no child restraints are used, whereas a child in a rear-facing seat is approximately 90% less likely to be seriously injured in an accident.